Chief Innovation Officer, Prevayl Limited
Martin has spent his career in sports and consumer retail brands managing teams that develop, source and build product ranges for the consumer. At a chance meeting with a friend in a coffee shop in 2013, he chose to leave the corporate world behind and enter the world of wearable technology and start-ups. He’s spent the last 9 years developing garments that can read data from the body, transforming it into insight that educates, empowers and adds value to the wearer.
The Challenges of Bringing Garment Based e-Textiles to the Mass Consumer Market
There is an inevitable trade-off that wearable tech companies have to wrestle with when trying to meet the demands of a mass market consumer: the consumer expects the product to be highly accurate, offer empowering insight, look like an ordinary garment and be priced affordably. So far, the trade-off has not worked and a product hasn’t been delivered. The talk will raise some of the challenges we must all address if the e-Textiles sector is to achieve its growth potential.