Kevin West

CTO, Guided Knowledge




Kevin has more than 25 years of experience growing businesses and architecting complex technology solutions that grow the bottom line. Kevin joined Guided Knowledge in January 2017 as CEO with the primary goal of leading company from the R&D stage to commercialising its patent-protected technology. In January 2020, Kevin pivoted to the Chief Technology Officer role to continue advancing the company’s award winning technology and evolving the product’s robust roadmap. Prior Kevin was a strategic consultant at Ralph Lauren Corporation where he led key commercial projects, including launching their business in South America, engineering a $200M global SAP implementation based in New York City and Geneva as well as redeveloping the brand’s $100M e-commerce operations in New York. Kevin previously held a series of executive leadership roles with companies including Vodafone, Kingfisher and most recently Dell, where he built an $87M book of business working the company’s top-5% of clients including J&J, Verizon, Vodafone, Towers Watson and others.

Presentation Title:

  • Pioneering Britain’s Next Great Invention: The World’s-first, Motion Capture Wearable Technology that offers Bespoke Digital Coaching in Real-time

Presentation Summary:

  • This talk will provide an overview of Guided Knowledge’s proprietary motion capture system that observes and assesses a user’s performance in 3D, and delivers bespoke data/analytics and 3D avatar in real-time via a mobile app. The system comprises a smart suit and mobile application. The smart suit is a base layer garment embedded with 18 sensors that measures speed, angle and direction enabling precise visibility into the user’s biomechanical movement patterns. The data is processed using proprietary algorithms to analyse, diagnose and prioritise the movement patterns. The complex data is then translated into bespoke analytics, a 3D avatar and digital coaching tuition via our easy-to-use mobile application. Dragonfly Golf powered by Guided Knowledge is the company’s first commercial product and addresses the golf market. However, our proven, patented technologies are extremely versatile and scalable. Beyond golf, the technologies can be applied to a broad spectrum of sports (e.g., tennis, baseball, cricket, cycling, rowing, running, football, etc.) as well as other valuable categories such as medical, health/wellness, workplace, military, performing arts and others. The talk will also provide a look at how the technology has evolved to meet marketplace demands as well as provide a view on how the technology will evolve in future releases.